Analysis of Australian Consumer Preference for pST-Pork Products

Conjoint measurement was used to determine consumer preference for pork produced with genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork attributes, fat reduction, price and technology, which allowed for estimable interactions between attributes. Interview surveys were used to collect conjoint data in several shopping centres in three cities. Respondents generally preferred leaner pST-produced pork, but only at fat reduction levels greater than currently attainable with conventional technology.


Issue Date:
1997
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/198194
Page range:
326-335
Total Pages:
10




 Record created 2017-04-01, last modified 2017-08-28

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)