ESTIMATING CONSUMER WILLINGNESS-TO-PAY FOR COUNTRY OF-ORIGIN-LABELS FOR BEEF PRODUCTS

Country-of-origin labeling is now being considered as an alternative by the U.S. Senate. Research is still needed to determine what attributes consumers value in domestic versus imported beef, and to quantify the value that consumers place on country-of-origin labels. Preliminary results suggest that U.S. consumers perceived domestic beef as being safer than imported beef, and overall they are willing to pay a premium to obtain U.S. certified beef.


Issue Date:
2002
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/19745
Total Pages:
25
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-24

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