THE VALUATION OF LABELLING ATTRIBUTES IN A WINE MARKET

The values which market participants place on labelling information in the British wine retail market are investigated using a hedonic framework. The results suggest a near asymmetric evaluation of labelling attributes between wines from the 'New World' (Australia) and wines from the 'Old World' (France). The benefits of studying the valuation of attribute information within the hedonic framework are demonstrated in two steps. First, the revenue impact of shifts in attributes is examined at the retail level. Second, the welfare impact of changes in the attribute choice set facing consumers is considered.


Subject(s):
Issue Date:
2002
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/19718
Total Pages:
25
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-24

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