As a result of the Uruguay Round (UR), the impact on the international rice market is dramatic.The major U.S. benefit of the UR has been the access to the Japanese market. However, the U.S. share of this import market has been unstable and the share of Korean rice market is nearly zero prior to February 2002. Econometric estimation and Political Preference Function (PPF) approach are incorporated into a game theoretic analysis to analyze U.S. export potential to Japan and Korea.