FINANCIAL BENCHMARKING THE EXAMPLE OF CONFECTIONERY INDUSTRY COMPANIES

Being a managerial tool of proven efficiency when it comes to managing companies in crisis periods, benchmarking concept is still insufficiently known and applied in the Republic of Serbia. The idea of this paper was to reveal its possibilities through the aspect of financial benchmarking, showing its simplicity and benefits even from the point of an external analyst. This was achieved through the analysis of two biggest competitors on the market of confectionery products of the Republic of Serbia, using secondary data analysis. Through multidimensional set of performance measures based on profit as the ultimate goal, but also including value for shareholders, liquidity and capitalization, we have confirmed the leader’s market position and found its sources, which are the key learning points for the follower to adopt in order to improve its performance.


Variant title:
FINANSIJSKI BENČMARKING NA PRIMERU PREDUZEĆA KONDITORSKE INDUSTRIJE
Editor(s):
Cvijanovic, Drago
Issue Date:
2014-12
Publication Type:
Journal Article
DOI and Other Identifiers:
UDC 338.43:63 CIP 33:63(497.11) ISSN 0352-3462 COBISS.SR-ID 27671 (Other)
PURL Identifier:
http://purl.umn.edu/196703
Published in:
Economics of Agriculture, Volume 61, Number 4
Page range:
1037-1051
Total Pages:
15
JEL Codes:
M40; M21; G30; Q19
Note:
Review Article
Series Statement:
Economics of Agriculture 4/2014
UDC: 658.15:664.143/.144




 Record created 2017-04-01, last modified 2017-08-28

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