PRACTICAL RESEARCH RESULTS OF A SUCCESSFUL COMPANY’S APPEARANCE AT THE FAIR

Trade fairs represent a hot subject in the contemporary theory, as well as in the contemporary practice of modern successful international and local enterprises, organisers and owners of exhibition space. The domestic literature provides certain sources and papers which discuss the topic in theory, but there is an evident lack of strategic approach towards trade fairs as the instrument of sales improvement, as well as the obvious lack of practical approach of enterprises at trade fairs, and the lack of real measurement of the results obtained. This paper proves that the representation on a trade fair had positive effect on the sales results, as well as on the creation of interest and the increase of awareness of the existence of a company and its products. The analysis proves that under certain conditions the gain rate on the investment is calculable and quantifiable, in the case of trade fair representation.


Variant title:
PRAKTIČNI REZULTATI ISTRAŽIVANJA USPEŠNOSTI NASTUPA PREDUZEĆA NA SAJMU
Editor(s):
Cvijanovic, Drago
Issue Date:
2014-12
Publication Type:
Journal Article
DOI and Other Identifiers:
UDC 338.43:63 CIP 33:63(497.11) ISSN 0352-3462 COBISS.SR-ID 27671 (Other)
PURL Identifier:
http://purl.umn.edu/196665
Published in:
Economics of Agriculture, Volume 61, Number 4
Page range:
903-914
Total Pages:
12
JEL Codes:
Q13
Note:
Original scientific paper
Series Statement:
Economics of Agriculture 4/2014
UDC: 061.43:330.131.5




 Record created 2017-04-01, last modified 2017-08-28

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