International students’ contribution to Higher Education Institutions (HEIs) tends to be considered from different aspects. There is an inadequate substantiation base that would allow academics, researchers and other stakeholders understand the importance of overseas students in the UK Business Schools. This paper investigates the contribution of international students to Business School in the UK HEIs. The research was exploratory and part of a bigger project on how and why Business Schools in the UK use Relationship Marketing to retain international students. It employed semi-structured interviews with 18 members of staff from four Business Schools in the North of England. Findings indicate that international students’ definition tends to differ amongst staff members within the Business Schools. Business Schools’ management perceive overseas students as an integral part of their institutions, especially as their overall contributions cannot be over-emphasised. The sample size and use of semi-structured interviews, as a single data gathering strategy, does not allow broad generalisation of findings. The obtained evidence can still be used as a platform for further research in this area.