The case study of the Polish fruit and vegetable producers competitive activities

This paper analyses the competitiveness of fruit and vegetable producers. Research was carried out as an attempt to identify the variables that determine companies’ ability to achieve a competitive advantage. The results of qualitative research are presented in the paper. Interdependence of entrepreneurs’ opinions for both domestic and foreign markets was examined by means of ordinal correlation measures. The paper evaluates the different forms of cost-price, quality, innovation and marketing competitiveness.

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Journal Article
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ISSN 2081-6960 (Other)
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Problems of World Agriculture / Problemy Rolnictwa Światowego, Volume 11, Number 26
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Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego Problemy Rolnictwa Światowego / Scientific Journal Warsaw University of Life Sciences – SGGW Problems of World Agriculture

 Record created 2017-04-01, last modified 2018-01-22

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