Exploring Consumer Valuation and Preference Heterogeneity for Functional Foods Using a Choice Experiment: A Case Study of Tomato Juice Containing Soy in Ohio
Teratanavat, Ratapol P.; Hooker, Neal H.
2005

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Abstract

A discrete choice experiment is applied to examine consumer valuation of a new generation of functional foods. Data were collected from 1,704 households in Ohio through a mail survey. Results indicate health benefits and ingredient naturalness are positively valued but such preferences depend on individual's education, income, and food purchase behavior.

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Title Exploring Consumer Valuation and Preference Heterogeneity for Functional Foods Using a Choice Experiment: A Case Study of Tomato Juice Containing Soy in Ohio
Author(s) Teratanavat, Ratapol P.
Hooker, Neal H.
Subject(s)
Issue Date 2005
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.19556
Record Identifier https://ageconsearch.umn.edu/record/19556
PURL Identifier http://purl.umn.edu/19556
Language English
Total Pages 31
Series Statement Selected Paper 133873
Record Appears in Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2005 Annual meeting, July 24-27, Providence, RI

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