Measuring Brand Preferences Among U.S. Meat Consumers with Probit Models

Probit models based on household diaries show the likelihood for buying beef, fish, pork and poultry by brand. Brand preferences for each meat type are estimated and the impacts of a range of variables are ranked according to the likelihood of buying branded meats.


Issue Date:
2005
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/19462
Total Pages:
19
Series Statement:
Selected Paper 136553




 Record created 2017-04-01, last modified 2017-08-24

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