The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers

This study proposes a model to explain the intention of farmers to adopt a radical product innovation. Particular attention is given to the influence of marketing factors. Results from illustrating the model for Dutch poultry farms are presented.


Subject(s):
Issue Date:
2005
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/19381
Total Pages:
52
Series Statement:
Selected Paper 135587




 Record created 2017-04-01, last modified 2017-08-24

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