CONSUMERS' WILLINGNESS TO PAY FOR THE COLOR OF SALMON:A CHOICE EXPERIMENT WITH REAL ECONOMIC INCENTIVES

We designed an experimental market with posted prices to investigate consumersÂ’' willingness to pay for the color of salmon. Salmon fillets varying in color and price were displayed in 20 choice scenarios. In each scenario, the participants chose which of two salmon fillets they wanted to buy. To induce real economic incentives, each participant drew one unique binding scenario; the participants then had to buy the salmon fillet they had chosen in their binding scenario.


Issue Date:
2005
Publication Type:
Conference Paper/ Presentation
Record Identifier:
http://ageconsearch.umn.edu/record/19126
PURL Identifier:
http://purl.umn.edu/19126
Total Pages:
31
Series Statement:
Selected Paper 136651




 Record created 2017-04-01, last modified 2018-01-22

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