Mandatory price reporting legislation will make available to the public on a weekly basis information on terms of trade for forward contracts. The new information will provide marketing intentions details that were previously unavailable to agents in the fed cattle market. An experiment was designed to assess the potential impacts of this new information on price discovery and production efficiency. Results suggest that the proposed new information will reduce price level, reduce price dispersion, and improve production efficiency. Prices may be reduced as information risks are reduced for both buyers and sellers in the fed cattle market. This result may not be popular among sellers in the market.