As the second greatest producer and largest exporter of wine, Italy has been impacted by the global economic crisis. This study investigates a long established and highly successful family owned and operated business in the wine sector and their ability to continuously innovate products, processes and target markets. This research is aimed at ascertaining whether effective firm management in the wine sector depends on the combination of internal and external innovation.
Details
Title
Innovativeness of Ceretto Aziende Vitivinicole: A First Investigation into a Wine Company
DOI and Other Identifiers
10.22004/ag.econ.188716 The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org (Other)
Record Identifier
https://ageconsearch.umn.edu/record/188716
PURL Identifier
http://purl.umn.edu/188716
Published in
International Food and Agribusiness Management Review
Volume
17
Issue
4
Page Range
223 - 236
Total Pages
14
JEL Codes
M00 M11
Note
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org