000187514 001__ 187514
000187514 005__ 20180122234752.0
000187514 0247_ $$2Other$$aHU-ISSN 1789-221X – Electronic Version: ISSN 1789-7874
000187514 037__ $$a1033-2016-83991
000187514 037__ $$a1033-2016-84655
000187514 041__ $$aen_US
000187514 245__ $$aBranding potential of spas in the Northern Plain and the Mid-Transdanubian Regions
000187514 260__ $$c2013
000187514 269__ $$a2013
000187514 270__ $$mmuller@ektf.hu$$pMüller,   Anetta
000187514 300__ $$a4
000187514 336__ $$aJournal Article
000187514 490__ $$a7
000187514 490__ $$a4-5
000187514 520__ $$aBased on both primary and secondary research in our article we examined the brand elements of the main baths of the Northern-
Plain Region (Szolnok Liget Thermal and Experience Bath, Nyiregyháza Aquarius Experience Bath, a Hajdúszoboszló Hungarospa Plc. and
the Debrecen Aquaticum Mediterranean Experience bath ) and the Mid-Transdanubian Region (Komárom Medical bath, Agárd Thermal and
Medical Bath, Pápa Castle Garden Bath) and worked out their brand systems. We also examined and analysed the possibilities and process
of branding. According to their brand elements we established three categories for the baths: Established brands, Developing brands and
Brandable baths.
000187514 542__ $$fLicense granted by Krisztián Kovács (kovacskrisz@agr.unideb.hu) on 2014-10-22T08:32:35Z (GMT):

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000187514 650__ $$aCommunity/Rural/Urban Development
000187514 650__ $$aMarketing
000187514 650__ $$aPublic Economics
000187514 6531_ $$abranding
000187514 6531_ $$abrand element
000187514 6531_ $$atourism brand
000187514 6531_ $$abath
000187514 700__ $$aMosonyi, Attila
000187514 700__ $$aLengyel, Attila
000187514 700__ $$aMüller, Anetta
000187514 773__ $$d2013$$jVolume 07$$kNumber 4-5$$o100$$q97$$tAPSTRACT: Applied Studies in Agribusiness and Commerce
000187514 8564_ $$s393607$$uhttp://ageconsearch.umn.edu/record/187514/files/13_Mosoni.pdf
000187514 887__ $$ahttp://purl.umn.edu/187514
000187514 909CO $$ooai:ageconsearch.umn.edu:187514$$pGLOBAL_SET
000187514 912__ $$nSubmitted by Krisztián Kovács (kovacskrisz@agr.unideb.hu) on 2014-10-22T08:35:49Z
No. of bitstreams: 1
13_Mosoni.pdf: 393607 bytes, checksum: 4caeebf0ca9e0cb67d8d75551b159e49 (MD5)
000187514 912__ $$nMade available in DSpace on 2014-10-22T08:35:49Z (GMT). No. of bitstreams: 1
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  Previous issue date: 2013
000187514 982__ $$gAPSTRACT: Applied Studies in Agribusiness and Commerce>Volume 07, Number 4-5, 2013
000187514 980__ $$a1033