Branding potential of spas in the Northern Plain and the Mid-Transdanubian Regions

Based on both primary and secondary research in our article we examined the brand elements of the main baths of the Northern- Plain Region (Szolnok Liget Thermal and Experience Bath, Nyiregyháza Aquarius Experience Bath, a Hajdúszoboszló Hungarospa Plc. and the Debrecen Aquaticum Mediterranean Experience bath ) and the Mid-Transdanubian Region (Komárom Medical bath, Agárd Thermal and Medical Bath, Pápa Castle Garden Bath) and worked out their brand systems. We also examined and analysed the possibilities and process of branding. According to their brand elements we established three categories for the baths: Established brands, Developing brands and Brandable baths.


Issue Date:
2013
Publication Type:
Journal Article
DOI and Other Identifiers:
HU-ISSN 1789-221X – Electronic Version: ISSN 1789-7874 (Other)
PURL Identifier:
http://purl.umn.edu/187514
Published in:
APSTRACT: Applied Studies in Agribusiness and Commerce, Volume 07, Number 4-5
Page range:
97-100
Total Pages:
4
Series Statement:
7
4-5




 Record created 2017-04-01, last modified 2017-08-28

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