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Abstract
Based on both primary and secondary research in our article we examined the brand elements of the main baths of the Northern-
Plain Region (Szolnok Liget Thermal and Experience Bath, Nyiregyháza Aquarius Experience Bath, a Hajdúszoboszló Hungarospa Plc. and
the Debrecen Aquaticum Mediterranean Experience bath ) and the Mid-Transdanubian Region (Komárom Medical bath, Agárd Thermal and
Medical Bath, Pápa Castle Garden Bath) and worked out their brand systems. We also examined and analysed the possibilities and process
of branding. According to their brand elements we established three categories for the baths: Established brands, Developing brands and
Brandable baths.