An Empirical Assessment of Consumers’ Preferences for Coffee

This study examines the purchasing behavior of inner-city and suburban shoppers for more than 265 brands and varieties of coffee. Weekly data for the 2011 calendar year are used for this study and these data represent purchases of shoppers in four stores in Columbus, Ohio. A national supermarket chain provided the data from a common price zone, meaning identical prices across all stores. The major premise of the research is that inner-city shoppers will show greater price-sensitivity toward the purchase of all brands of coffee.


Issue Date:
2014-07
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/186929
PURL Identifier:
http://purl.umn.edu/186929
Published in:
Journal of Food Distribution Research, Volume 45, Number 2
Page range:
135-160
Total Pages:
26




 Record created 2017-04-01, last modified 2018-01-22

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