Institutional Demand for Locally-Grown Food in Vermont: Marketing Implications for Producers and Distributors

Institutional food service operations have shown increasing interest in locally grown foods, and are providing a business opportunity for farmers and distributors. The purpose of this paper is to present and discuss the results and implications of a survey assessing institutional food service operations in Vermont. We used the 4 P’s (price, product, place, and promotion) Marketing Mix framework to highlight marketing strategies for farmers and distributors wanting to increase their sales of local food to institutions.


Issue Date:
2014-07
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/186927
PURL Identifier:
http://purl.umn.edu/186927
Published in:
Journal of Food Distribution Research, 45, 2
Page range:
99-117
Total Pages:
19




 Record created 2017-04-01, last modified 2018-11-28

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