000018608 001__ 18608
000018608 005__ 20180122201125.0
000018608 037__ $$a1040-2016-85159
000018608 041__ $$aen
000018608 245__ $$aHow to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication?
000018608 260__ $$c2006
000018608 269__ $$a2006
000018608 270__ $$myuechy@iastate.edu$$pYue,   Chengyan
000018608 270__ $$mmarette@iastate.edu$$pMarette,   Stephan
000018608 270__ $$mbeghin@iastate.edu$$pBeghin,   John C.
000018608 300__ $$a39
000018608 336__ $$aWorking or Discussion Paper
000018608 446__ $$aEnglish
000018608 490__ $$aCARD Working Paper 06-WP 426
000018608 520__ $$aIn the context of the wine industry, we investigate producers' choice between geographical indications and brand advertising to convey information to consumers. Producers also decide whether or not to select an effort level for improving the quality of their products. We show that if this effort level is selected, a producer will prefer to rely on brand advertising for promoting its products and setting up its own reputation. Despite allowing the cost of promotion to be shared, a geographical indication does not sufficiently reward the effort to improve quality. Finally, the selection of both instruments by producers is examined.
000018608 650__ $$aMarketing
000018608 6531_ $$abrand advertising
000018608 6531_ $$aeffort
000018608 6531_ $$ageographical indication
000018608 6531_ $$aGI
000018608 6531_ $$aquality
000018608 6531_ $$awine
000018608 700__ $$aYue, Chengyan
000018608 700__ $$aMarette, Stephan
000018608 700__ $$aBeghin, John C.
000018608 8564_ $$s307592$$uhttp://ageconsearch.umn.edu/record/18608/files/wp060426.pdf
000018608 887__ $$ahttp://purl.umn.edu/18608
000018608 909CO $$ooai:ageconsearch.umn.edu:18608$$pGLOBAL_SET
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  Previous issue date: 2006
000018608 982__ $$gIowa State University>Center for Agricultural and Rural Development>CARD Working Paper Series
000018608 980__ $$a1040