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Abstract
Prior studies have shown how increasing heterogeneity of commons negatively affects
product regulation. This work uses a case-study approach and analyses the Parmigiano
Reggiano Consortium in Italy. Specifically, we applied a ground-theory approach and
interviewed stakeholders at different levels (n=24) in the time frame 2012-2013. While our
study confirms prior findings on new-comers’ efforts to loose strictness in the code of
practice, it also shows how Parmigiano Reggiano members organize themselves in subconsortia
to better provide resilience to such strategies. The study discusses implications and
strategies valuable both for scholars and for geographical indications managers.