Replacements for corporate farm managers are increasingly hard to find. At the same time, a large pool of potential managers is hardly exploited: young female professionals. Focusing on the supply side of the labour market for managers, we investigate how gender-specific life aspirations impact occupational intention. Our analysis of survey data from agricultural students shows that the women are less inclined to become farm managers than the men for two main reasons: first, they expect less internal benefits (inner contentment, fun) from such a position. Second, they believe to be less suited to meet the professional requirements.