Factors influencing the decision of small-scale farmers on marketing channel choice: a Hungarian case study

The local food movement is rapidly evolving in Hungary. Three market types can be identified: traditional, farmers’ and organic markets. Results show that farmer- and farmspecific characteristics as well as attitudes greatly and variously influence the decision of small-scale farmers on finding the proper market type. A relatively young, educated and innovative farmer group is interested mostly in selling at farmers’ markets. The outcomes are important in the light of the coming EU funding schemes as small-scale farmers using different marketing channels may require targeted supporting frameworks and solutions.


Subject(s):
Issue Date:
2014-08
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/182747
Total Pages:
12




 Record created 2017-04-01, last modified 2017-08-27

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