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Abstract
To evaluate conservation policies of agricultural genetic resources (AgGR), information
on the use and non-use values of plant varieties and animal breeds, as well as on the
preferences for in situ and ex situ conservation are needed. Here we present the results of a
choice experiment of AgGR conservation programs in Finland. The findings indicate that
citizens’ have high interest in the conservation of native breeds and varieties, but also that
there is heterogeneity in preferences between citizens. Five groups can be identified: one
implying lexicographic preferences, two with reasoned choices, one indicating ambivalence
and one with status quo preferences.