HomeVeg Tanzania Managing a New Strategy Amidst GLIMPSE Challenges

HomeVeg Tanzania Ltd. is a fresh fruits and vegetables export company in Arusha, Tanzania. Since its inception, five years ago, they’ve recruited 55 employees, working with 1,600 smallholder farmers. They successfully produce high quality products—up to seven tons per week that meet GLOBALG.A.P. and British Retail Consortium standards. Although sales are rising, production rates are affected by an increasing amount of reject due to product handling and strict export standards. Its next strategy is to add outlets in the domestic market. This case discusses its journey towards accomplishing the opportunity, despite obstacles under the acronym GLIMPSE.


Editor(s):
IFAMR, IFAMA
Issue Date:
Jul 01 2014
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN: 1559-2448 (Other)
PURL Identifier:
http://purl.umn.edu/179610
Published in:
International Food and Agribusiness Management Review, Volume 17, Special Issue B
Page range:
205-209
Total Pages:
5
JEL Codes:
Q10
Note:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
Series Statement:
Volume 17
Special Issue B




 Record created 2017-04-01, last modified 2017-12-02

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