Inclusiveness of the Small-Holder Farmer Key Success Factors for Ethiopian Agribusiness Development

This case uses an example of a progressive women farmer entrepreneur (Hiruth) operating a dairy business in Ethiopia and offers valuable lessons for businesses operating in Africa and elsewhere in the world. While on the market side, the demand for milk based products is on the rise in Ethiopia, the supply side poses several known challenges. Due to supply shortage of the right quality milk, most processing facilities operate at 50% to 60% of their capacity. In such an operating environment, Hiruth has managed to create and grow her business at a rapid pace. This case demonstrates how Hiruth managed to build her supply base loyalty by assuring purchase and quality based price premium and managed to build a fool-proof supply chain. By positioning herself as an orchestrator of the chain rather than just as a buyer has enabled her to build a robust chain and a growing business.

Issue Date:
Jul 01 2014
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN #: 1559-2448 (Other)
Record Identifier:
PURL Identifier:
Published in:
International Food and Agribusiness Management Review, 17, B
Page range:
Total Pages:
JEL Codes:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit:
Series Statement:
Volume 17
Special Issue B

 Record created 2017-04-01, last modified 2018-11-28

Download fulltext

Rate this document:

Rate this document:
(Not yet reviewed)