Bee Natural Uganda, Ltd. (BNU) is the largest producer of quality honey and honey products in Uganda, selling 61 tonnes of honey in 2012 with an average growth in sales of 20% per year. BNU’s unique business model follows their honey from the hives of smallholder farmers trained by BNU to a state of the art processing facility in Arua, West Nile, Uganda. The company attributes its success to this model, which allows employees to continue checking the quality of their product at every step leading to the sale of BNU’s products. In a highly competitive honey market, this consistency in quality has set BNU high above their competition. As Bee Natural Uganda looks to the future, management must develop a strategy to overcome the challenges associated with continued growth and unmet demand in Uganda and the East Africa region.