Rooibos Ltd: Turning Indigenous Products into Business Opportunities

Rooibos Ltd is the largest processor of Rooibos tea, and currently has a turnover of more than R250 million per year, experiencing strong turnover and export growth over the past few years. The production of the tea is a cyclical process, which creates unique challenges to the company. Key success factors include strong upstream and downstream contractual relationships, ethical stewardship of the product, employees and the environment, and technological leadership. Because production is cyclical, success requires a long term vision, while finances need to be managed within the constraints of this long term cycle. Key lessons are to protect your intellectual property; decide whether you have the potential to be a large business or to remain a medium sized business; understand your industry and your strengths and weaknesses; and strive to be the best supplier of product and the best service provider.


Editor(s):
IFAMR, IFAMA
Issue Date:
Jul 01 2014
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN #: 1559-2448 (Other)
PURL Identifier:
http://purl.umn.edu/179488
Published in:
International Food and Agribusiness Management Review, Volume 17, Special Issue B
Page range:
43-47
Total Pages:
5
JEL Codes:
Q10
Note:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
Series Statement:
Volume 17
Special Issue B




 Record created 2017-04-01, last modified 2017-08-27

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