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Abstract
The authors discuss the possibility of applying the theory of diffusion of innovations in the
concept of organic farming. Agricultural and food sector has been exposed to significant
changes over the past two centuries. That was very significant for the theory of diffusion of
innovations that sought to better understand the process of knowledge transfer and adoption
of innovations. Organic farming has developed as a response to the environmental and other
problems of conventional agriculture. Also, it is a reaction to some issues regarding rural
development. By introducing the theory of diffusion of innovation, the aim of the paper is to
take into the consideration the possibility of its application to the organic system analysis.
By that, we wish to take into account all the specifics which enable to observe the system of
organic farming as an innovation itself. The authors conclude that the theory of diffusion of
innovations can be used in the research of organic farming systems, with the respect of all
characteristics and particularities of organic farming.