The Images of Integrated Fresh Pork Retailing Centers and Its Influence to Consumers' Behavior in Taiwan

This research analyzed influences from store images of the integrated fresh pork retailing centers in Taiwan. Important and satisfactory store image characteristics are discussed. Several images of the retailing centers exhibit statistically significant differences of perceptions between important and satisfactory store characteristics. Purchasing behavior and demographic factors explain some differences of consumer perceptions. Based on the results, this research suggests the integrated fresh pork retailing centers focusing on the issues of selecting locations, improving sanitary standards of meat products, and adopting marketing-oriented management.


Issue Date:
2000-01
Publication Type:
Conference Paper/ Presentation
Record Identifier:
http://ageconsearch.umn.edu/record/171914
PURL Identifier:
http://purl.umn.edu/171914
Total Pages:
12




 Record created 2017-04-01, last modified 2018-01-22

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