The purpose of this paper is to understand how farm-level factors are associated with a farmer’s perceived success of Multifunctional Activities (MFAs) and desire to continue participating in MFAs. Using the responses from a survey of farmers in New England, we use logistic and ordered logistic models to determine how farm-level factors are associated with the probability of: 1) the farmer believing that his participation in MFAs is successful; 2) the farmer believing that his participation in MFAs has achieved a certain level of success; and 3) the probability that the farmer expresses a desire to continue participating in MFAs. We provide new and interesting insights into MFA success and participation by using a unique, detailed survey of New England farmers and by focusing on success as it is perceived by the farmer.