U.S. and Canadian Consumer Perception of Local and Organic Terminology

The varying terms associated with local and organic have the potential to confuse consumers as to their true meaning, especially with respect to production practices. For these reasons we examined the perceptions and misperceptions of the terms local and organic, specifically focusing on differences between U.S. and Canadian consumers. Our results show that a subset of consumers correctly identifies the main characteristics of local and organic. However, there is a subset of consumers that has inaccurate perceptions of these terms. Comparing U.S. and Canadian consumers we see numerous significant perception differences, especially with regard to local.


Editor(s):
IFAMR, IFAMA
Issue Date:
May 01 2014
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN#: 1559-2448) (Other)
PURL Identifier:
http://purl.umn.edu/167903
Published in:
International Food and Agribusiness Management Review, Volume 17, Issue 2
Page range:
21-40
Total Pages:
20
JEL Codes:
Q13
Note:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org
Series Statement:
Volume 17
Issue 2




 Record created 2017-04-01, last modified 2017-08-27

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