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Abstract
New information communication technology is a good opportunity to exchange information
and to get feedback from customers shortening the traditional channel of social relationships. In
different countries over the time there has been a significant growth of social interactions by social
networks but in Italian farms internet and social networks are not so widespread. Anyway farmers
specialized in certified quality food are more involved in using internet and social media with the
purpose to increase their commercialization opportunities. The quantitative method of analysis has
been pivotal to estimate the role of Italian farms in tackling the challenges of social network and
internet. Summing up, social networks and internet may be the best chances to solve the sense of
remoteness in rural areas in particular in Italy where the generational turn-over, by many initiatives
financed by the Common Agricultural Policy both in 2000-2006 and also in 2007-2013, has been
intense enough to develop a young generation of farmers highly sensitive in using social media and
proud to be a part of these virtual communities.