Economic Benefits and Reference Potential of Market Mavens

Understanding the reference potential of mavens seems to be relevant in order to comprehend the implicit economic benefits of a maven in the market place. This study shows that, apparently, maven groups can be clearly distinguished from a non-maven group on the basis of their reference power. Market mavens have a high reference potential, which confirms their function in the WOM-information process.


Issue Date:
2014
Publication Type:
Conference Paper/ Presentation
Record Identifier:
http://ageconsearch.umn.edu/record/166095
PURL Identifier:
http://purl.umn.edu/166095
Total Pages:
12




 Record created 2017-04-01, last modified 2018-01-22

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