Does the Sustainability of Food Products Influence Consumer Choices? The Case of Italy.

In this paper we analyse if there is a diffused interest among consumers about the environmental impacts of their food choices, and try to capture the different types of attitudes of Italian consumers with respect to environmental sustainability of food products. The analysis builds on a survey based on vis-a-vis interviews with 240 consumers in Milan, and on a cluster analysis. The results highlight a high level of stated concern about environmental issues and about possible impacts of personal food consumption choices on the environment. Nevertheless, when investigating their actions during everyday shopping we have identified four groups of consumers: (1) those who take into consideration the environmental information on labels and do not require additional information; (2) those for which environmental information on labels does not have a great effect on purchase, but would like to receive more information; (3) those for which the presence of environmental information directs product selection and would also like to receive more; (4) those that do not take into account environmental issues when purchasing and are not interested in receiving more information about the impacts of the products.


Editor(s):
Schiefer, Gerhard
Issue Date:
2013-11
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1869-6945 (Other)
PURL Identifier:
http://purl.umn.edu/164791
Published in:
International Journal on Food System Dynamics, Volume 04, Number 2
Page range:
149-158
Total Pages:
10
JEL Codes:
D12; Q13; Q56




 Record created 2017-04-01, last modified 2017-08-27

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