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Abstract
In this work, the improvements that influenced the participation of the farmers in
the cooperative were analyzed. A survey of 125 farmers was carried out in Juanjui
using Principal Components Analysis (PCA) and cluster analysis in order to
assess the underlying opinions of the cocoa farmers. The evaluation of Acopagro’s
performance was negative when communities were located far from the
cooperative headquarters. Alternatively, the closer the communities were to
Juanjui and the more direct the relationship with the importers was, the more
satisfied farmers were with the cooperative performance. Enforcement of the
gatherers’ loyalty in each village is needed for farmers' competitiveness in the
market.