Understanding Consumer Preferences for Nutritious Foods: Retailing Strategies in a Food Desert

Demand and access to affordable, nutritious food are major concerns in food deserts. Primary data from Detroit, Michigan was analyzed to understand demand for fresh fruits and vegetables (FFV) as a proxy for determining the factors that influence healthy food consumption. Logistic analysis showed that those who could not afford FFV, or share food with others had a lower propensity to consume FFV and that consumers who shop frequently, eat healthy, are food secure, or are able to travel to suburban supermarkets had a higher propensity to consume FFV. Recommendations for policy makers and retailer strategies are detailed.


Editor(s):
IFAMR, IFAMA
Issue Date:
Mar 01 2014
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN #: 1559-2448 (Other)
PURL Identifier:
http://purl.umn.edu/164598
Published in:
International Food and Agribusiness Management Review, Volume 17, Special Issue A
Page range:
61-82
Total Pages:
22
JEL Codes:
R21; I14; I15
Note:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
Series Statement:
Volume 17
Special Issue A




 Record created 2017-04-01, last modified 2017-05-27

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