Assessing the Effectiveness of Consumers' Rankings of Selected Meat Attributes in Expanding Goat Meat Consumption in the Southern United States

Results suggest that consumers of goat meat are more likely to rank taste, freshness, and cooking time as very imporĀ­tant attributes when buying fresh meat. Those who have never eaten goat meat are more likely to regard appearance, presence of USDA label, and being boneless as very important drivers of their purchase decisions.


Issue Date:
2007-03
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/162269
PURL Identifier:
http://purl.umn.edu/162269
Published in:
Journal of Food Distribution Research, Volume 38, Number 1
Page range:
89-95
Total Pages:
7




 Record created 2017-04-01, last modified 2018-01-22

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