Dynamics of Advertising and Demand for Milk in the United States Delineated by Milk Fat Type

A quadratic almost ideal demand system with polynomial distributed lags of advertising variable was estimated using data from multiple sources (years 2000-2011) to examine relationships among four milk types. Uncompensated own-price elasticities were negative while advertising elasticities were positive for reduced and skim milk types and negative for whole milk.


Issue Date:
2014
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/162265
Total Pages:
16
JEL Codes:
C3; D1; M3




 Record created 2017-04-01, last modified 2017-08-27

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