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Abstract

This study identifies and evaluates the impact of perceived regulatory barriers to exports on Kentucky agricultural firms and food processors. Two binary logistic regressions are used to analyze the impact of trade barriers, regulations, costs and risk on the decision to export and on a firm's interest in international marketing. Perceived cost constraints are found to inhibit a firm's decision to export products. A firm's interest in international marketing is negatively af­fected by perceived riskiness of international sales and perceived regulations during the initial consideration to enter foreign markets.

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