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000161516 245__ $$aSupermarket market-channel participation and technology decisions of horticultural producers in Brazil
000161516 260__ $$c2007-09-30
000161516 269__ $$a2007-09-30
000161516 270__ $$mmainvill@vt.edu$$pMainville, Denise Y.
000161516 300__ $$a23
000161516 336__ $$aJournal Article
000161516 490__ $$aVolume 45
000161516 490__ $$aNumber 3
000161516 520__ $$aThis paper examined the relationships between growers’
choice of market channel (emphasizing the supermarket market-chan-nel versus others), technology use, and grower characteristics such as
human capital and farm size. Three key findings emerged. First, both
tomato and lettuce growers selling to the supermarket market-channel
had more human capital than those not participating. Second, while
farm size was important in whether lettuce growers sell to supermar-kets, it was not important for tomato growers. Third, technology use was
significantly more capital-intensive among lettuce growers selling to the
supermarket channels, however, that was generally not the case for to-mato growers. These results are important to agribusiness researchers
and policymakers interested in technology design and research and ex-tension to enable producers to adapt to the needs of changing agrifood
markets, with new requirements of attributes of products and transac-tions, which in turn have implications for technology adoption and hu-man capital investment among growers. This is particularly pressing in
places like Brazil where the market for horticultural products is chang-ing quickly, conditioned by the rapid rise of supermarkets.
000161516 542__ $$fLicense granted by Alessandra da Paz (apaz@usp.br) on 2013-12-13T19:44:18Z (GMT):
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000161516 650__ $$aAgribusiness
000161516 6531_ $$amarket channel
000161516 6531_ $$aproduce
000161516 6531_ $$asupermarkets
000161516 6531_ $$ahorticulture
000161516 700__ $$aMainville, Denise Y.
000161516 700__ $$aReardon, Thomas
000161516 773__ $$dSeptember 2007$$j 45$$k 3$$o727$$q705$$tBrazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR)
000161516 8564_ $$s139959$$uhttp://ageconsearch.umn.edu/record/161516/files/a07v45n3.pdf
000161516 887__ $$ahttp://purl.umn.edu/161516
000161516 909CO $$ooai:ageconsearch.umn.edu:161516$$pGLOBAL_SET
000161516 912__ $$nSubmitted by Alessandra da Paz (apaz@usp.br) on 2013-12-13T19:46:10Z
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Previous issue date: 2007-09-30
000161516 982__ $$gBrazilian Journal of Rural Economy and Sociology (RESR)>Volume 45, Number 3, September 2007
000161516 980__ $$a1346
