000159391 001__ 159391
000159391 005__ 20210819133153.0
000159391 0247_ $$2doi$$a10.22004/ag.econ.159391
000159391 037__ $$a304-2016-4824
000159391 041__ $$aeng
000159391 245__ $$aDecision Making in the Presence of Transaction Costs –evidence from Smallholder Banana Farmers in Murang’a County, Kenya
000159391 260__ $$c2012-11
000159391 269__ $$a2012-11
000159391 300__ $$a11
000159391 336__ $$aConference Paper/ Presentation
000159391 520__ $$aAgricultural marketing in Kenya, just like other developing countries,
is characterised by long transaction chains, poor access to appropriate
and timely information, high transport and transaction costs. In
Murang’a County the banana is an important horticultural crop in
terms of its present and potential contribution to income enhancement
of smallholder farmers. Farmers can opt to sell their bananas through
various marketing outlets. The main outlets include sales to local
traders and brokers at the farm gate, direct marketing to consumers
and to a lesser degree, through producer marketing groups. Among the
factors influencing choice of marketing outlet used to sell bananas by
a farmer, are the transaction costs embedded in each outlet. However,
the effect of transaction costs on choice of marketing outlet for bananas
has not been extensively explored in Kenya, thus the purpose of this
study. Primary data was obtained from a survey of 120 smallholder
farmers in Murang’a County. A multinomial logit analysis was used
to analyse the factors influencing choice of marketing outlet. The
study draws imperative findings that could guide policy towards
reducing transaction costs in banana marketing. Particularly, results
indicate that farmers make a decision on choice of outlet based on the
market information cost, hours of information search, road condition,
trust in buyer, negotiation time, distance to the market and transport
costs associated with that outlet. Encouraging group marketing and provision of timely and reliable market information are some of the
key recommendations from this study which could help to improve
banana marketing, so that smallholder farmers can benefit from high
value markets.
000159391 546__ $$aEnglish
000159391 650__ $$aCrop Production/Industries
000159391 700__ $$aWanjiru, Rebeccah
000159391 700__ $$aGeorge, Owuor
000159391 700__ $$aLagat, Job
000159391 773__ $$q171$$o180$$dNovember 2012
000159391 8564_ $$995feb1cd-0522-4697-8bdb-b3b730c7e74c$$s930248$$uhttps://ageconsearch.umn.edu/record/159391/files/Decision%20Making%20in%20the%20Presence.pdf
000159391 887__ $$ahttp://purl.umn.edu/159391
000159391 909CO $$ooai:ageconsearch.umn.edu:159391$$pGLOBAL_SET
000159391 912__ $$nSubmitted by Kirsten  Pagel (pagel076@umn.edu) on 2013-10-31T15:58:55Z
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  Previous issue date: 2012-11
000159391 913__ $$aLicense granted by Kirsten  Pagel (pagel076@umn.edu) on 2013-10-31T15:55:52Z (GMT):

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000159391 980__ $$a304
000159391 982__ $$gAfrica Farm Management Association (AFMA)>2012 Eighth AFMA Congress, November 25-29, 2012, Nairobi, Kenya