Through analyzing current situations of newspapers about agriculture, countryside and farmers and problems impairing development of these newspapers, this paper presents constructive recommendations for combination with NIE project at operational level.In China, NIE project should not copy foreign experience, but should proceed from rural realities, expend its intension and enrich its extension, and extend coverage of newspaper to all levels in rural areas. In addition, it is recommended to explore new approaches and find a new development road of newspapers about agriculture, countryside and farmers through transforming the publishing mode.