A MAIL/TELEPHONE TECHNIQUE FOR COLLECTING PRIMARY DATA

A mail/telephone technique is discussed which achieved a 79 percent response rate at a cost per usable survey which was only about 50 percent above the general average costs for using mailed questionnaires. With proper follow-up techniques this method is capable of yielding even higher response rates at a cost far below personal, face-to-face interviews.


Issue Date:
1978-04
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/159008
Published in:
Journal of the Northeastern Agricultural Economics Council, Volume 07, Number 1
Journal of the Northeastern Agricultural Economics Council
Page range:
51-53
Total Pages:
3




 Record created 2017-04-01, last modified 2017-08-27

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