Although organoleptic quality and freshness remain the main cause of consumers’ dissatisfaction, retailers are already thinking ahead about the effects of a possible consumers’ confidence crisis regarding the safety quality of fresh fruit and vegetables. Chain procedures for the implementation of good agricultural practices (GAP) and monitoring systems of pesticide residues are beginning to emerge. In the United Kingdom, the part played by retailers who take on all the food safety risk (penal and commercial risk) is central. In France, the first to market (penal risk) and the retailer (commercial risk) share the safety risk. More complex systems are at work. This is notably the case of collective agreements on negotiated controls between importers and public authorities.