Morale and faculty development are closely related. The agricultural economics profession must decide what it is about. There is room to practice the principle of comparative advantage and allow a degree of specialization in teaching, extension, and research. To continue in the role of an applied discipline, there must also be an opportunity for the young professional to establish rapport with, and understanding of, the private sector and the policy-making arena. If that is to happen, there must be encouragement in the institutional setting and by faculty colleagues who respect the importance of investment in building rapport and in establishing credibility. If that environment is present, morale should be good and faculty development will occur.