IMPLICIT PRICE ESTIMATION OF RICE QUALITY ATTRIBUTES FOR ASIAN AMERICANS

Product placement survey data for 192 Asian-American households in Houston were used to analyze the value of rice quality attributes via the Consumer Goods Characteristics model (CGCM). Five rice varieties were used for this study: domestic Lemont, Jasmine 85, Toro II, and two different Thai import varieties. For each variety, marginal implicit prices were calculated at the means for seven characteristics: color, texture, aroma, stickiness, flavor, aftertaste, and moisture.


Issue Date:
1996-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/15111
Published in:
Journal of Agricultural and Applied Economics, Volume 28, Number 2
Page range:
291-302
Total Pages:
12




 Record created 2017-04-01, last modified 2017-10-21

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