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Abstract
Integrating the concerns of stakeholders into the decision process can be particularly important
when adopting a new technology. Radio Frequency Identification (RFID) offers many potential
benefits to the healthcare industry. However, hospital administrators who are examining this
technology may not be considering the concerns of some secondary stakeholders (e.g, patients).
A consumer survey found that support for two RFID applications in hospitals varied both across
respondents and across applications. Privacy attitudes and behaviors were linked with RFID
support levels. Increased two-way communications between healthcare management and both
primary and secondary stakeholders may help improve the technology adoption decisions.