Consumer Valuation of a Shelf-tag Nutrition Icon: The Case of Guiding Stars for Ready-to-Eat Breakfast Cereal Products
2013
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Details
Title
Consumer Valuation of a Shelf-tag Nutrition Icon: The Case of Guiding Stars for Ready-to-Eat Breakfast Cereal Products
Author(s)
Lin, Chung-Tung Jordan
Lee, Jonq-Ying
Lee, Jonq-Ying
Issue Date
2013
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.150580
Record Identifier
https://ageconsearch.umn.edu/record/150580
PURL Identifier
http://purl.umn.edu/150580
Language
English
Total Pages
2