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Abstract
The reforms in the services sector have seen tremendous growth in the sector’s contribution
of GDP across all economies around the world. In Uganda, the share of services to total GDP is
more than half in nominal terms. In this regard, with deeper regional integration among East
African Community (EAC) partner states in both goods and services, it is important for Uganda
to identify and expand the services sector in which it has a competitive advantage within the
region. Thus, this paper tries to establish the country’s competitive services sector by critically
analysing the Strengths-Weaknesses-Opportunities and Threats (SWOT) based on key quality
indicators and factor cost at secondary and university levels. These include student-teacher
ratio, tertiary ranking, foreign student enrolments and wage cost respectively...