Anonymous Social Networks versus Peer Networks in Restaurant Choice

We compare the effect of anonymous social network ratings (Yelp.com) and peer group recommendations on restaurant demand. We conduct a two stage choice experiment and combine it with online social network reviews from Yelp.com and find that peers have a stronger impact on restaurant demand than anonymous reviewers.


Issue Date:
May 31 2013
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/150467
Total Pages:
21
Series Statement:
Paper
2696




 Record created 2017-08-04, last modified 2017-08-27

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